The celebration, now in its third year, was held on the Saturday closest to National Golden Retrievers Day and had plenty of adorable photo ops — and more than a few "pup cups".

It was another golden opportunity to celebrate golden retrievers in Golden, Colorado!

On Saturday, the population of the town just west of Denver — usually about 20,000 residents — swelled to thousands more as golden retriever owners and their beloved canines took to the streets in celebration of the breed.

The annual "Goldens in Golden" event — held on the Saturday closest to National Golden Retrievers Day (Feb. 3 for 2023) — featured photo ops, vendors, pup cups, and a massive group photo taken under the city's "Welcome to Golden Arch," according to 9NEWS Denver.

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