The Coors Beer Boycott: How a Hometown Industry Met Modern Activism

Location & Contact Information


This is a hybrid virtual/in-person event

The Coors family ran their business according to Joe Coors’ beliefs about what his workforce should be and how they should behave. He was anti-union, pro-white male labor and was unbending in his desire to control his workers. In the 1960s this began to bump up against civil rights movements, causing increasing tension that led to a multi-decade boycott of Coors products. Come hear Dr. Rebecca Hunt tell the story of this challenging era in the history of Coors brewing.

Register on Eventbrite


photo: Coors Strike courtesy of Golden History Museum, City of Golden