Through collaborative marketing efforts, we position Golden as a premier destination in Colorado by promoting its unique attributes to residents, regional visitors, and out-of-state travelers.
Vision
A strong, year-round tourism industry driven by Golden’s position as a great place to visit.
Values
Fun – visiting Golden should be exceptionally fun and we should have fun promoting this incredible community.
Diversity – we support the city’s diversity, equity, and inclusion goals and work to make golden a welcoming place for all visitors through our outreach and marketing campaigns.
Communication – we aspire to communicate effectively with our key target audiences and our industry stakeholders.
Value – we understand the impact of what we do and strive for it to benefit visitors, residents, and our local economy.
Collaboration – the local tourism industry is stronger when we work together toward a shared vision.
Community Marketing Stakeholder Committee
The Community Marketing Stakeholder Committee meets on the second Thursday of each month from 9 to 10:30 a.m. at City Hall, 911 10th Street. Please email visitgolden@cityofgolden.net regarding meeting attendance.
Merchants within Golden city limits pay a vendors fee of2.5% of their total sales tax remitted. This fee is taken as a credit against the sales tax liability of the retailer to cover expenses in collecting and remitting sales taxes. However that credit is suspended and distributed to and deposited in the "community marketing fund". Funds deposited in the "community marketing fund" are then used solely to market the community utilizing the following activities:.
Development and updating a community marketing plan.
Development and updating of an implementation strategy for promotion activities.
Public relations activities, promotional activities, direct advertising, and limited financial support for certain events and activities recommended by the plan.
Awarded Grants
Visit Golden was awarded a $40,000 matching marketing grant from the Colorado Tourism Office (CTO) to fund an enhanced winter 2023 marketing campaign. Learn more.
Golden Tourism Economic Impact Study
Visit Golden staff received the results of a study designed to determine the impact of Golden’s visitors on our local economy. The study includes economic numbers for the overall downtown visitor impact, as well as the impact of specific areas like Coors Brewery and Clear Creek. The study used geo-fencing and anonymous cell phone and credit card data to link travel distance from Golden and those visitors' spending while in town. Findings from the study include visitor-related spending totaling nearly $168 million in 2022, contributing nearly $6 million to Golden’s tax revenue.
For more details, please view: The Executive Summary of the Tourism Economic Impact Study The Full Tourism Economic Impact Study
