What is the Golden Ticket?

Immerse yourself in the charm of Golden as you hold the coveted Golden Ticket, your gateway to a world of exclusive offers and delightful surprises. The Golden Ticket is your chance to SAVE and WIN at Golden Businesses as a thank you for visiting. They are distributed by the Coors Brewery Tour guides after guests return to the main visitor’s parking lot, and can also be found at the Golden Visitors and Information Center or special events.

Use your Golden Ticket to:

• Shop at participating merchants
• Eat at local restaurants
• Save up to 20% off your purchase
• Win up to $500 cash

Golden Tickets must be scratched in the presence of a participating merchant to receive a discount or cash prize when making a purchase. 

Rooted in Golden's commitment to fostering local businesses and nurturing a sense of togetherness, this innovative initiative offers visitors a unique opportunity to discover and explore the diverse array of shops and restaurants that make up the vibrant fabric of Golden.